The phrase “Think out of the box” is used
extensively especially when bosses want to sound wise. The phrase has the common
meaning of thinking of new ideas and to innovate. Are we creative and innovative?
Does it make sense to think out of the box?
Are we creative and innovative? Do you know why
children are happy and adults are not?
If you give a child crayons and ask him or her to draw, the child will
immediately make something out. But if
you ask an adult to draw, you will hear several excuses - “I don’t know how.” “I
am not creative.” “I don’t have time.” “I am not in the mood”. Adults complain,
children use what they have and are happy to do it.
No wonder even Jesus said that we should have faith
like that of a child. A child believes
and expects. An adult doubts and is
always hesitant.
Unfortunately as kids grow up their creativeness and
innovativeness dissipate. Their creativity is not given enough opportunity to grow
and to show because of the rules that we impose on a child such as,
“Do not speak when not
spoken to....”
“Follow the line....”
“Do not color outside
the box…”
“Write down the answers
inside the box…”
“Make sure you stay
within the box…..”
Now when they start
working, they are commanded to think outside the box. See the irony? But the truth of the matter is
that we are creative because we are created by a brilliant maker. From an idea
we can create something tangible. Our
world will not be as developed as it is now if we do not have bright minds. God’s
other creations (animals and insects) do not have the mind to create stuff from
an idea. In fact, they don’t have
ideas. But the moment you think that you
can’t and that you are not creative, then you will be right!
Now, let us proceed to
the second question, “Does it make sense to think out of the box?’ This popular
business phrase requires people to create new ideas that will develop and grow
their business. But before you can create ideas, you first need to define your
business box. You need understand the objectives of your business. You need to define the goals you strive for. Though
this criterion in defining goals is quite old, it is pertinent that you follow
the fundamentals of setting goals. Goals
need to be SMART - specific,
measureable, attainable, realistic and of course time-bound. Then you need to execute your plans and follow
through with it.
Always ask the
following questions as your guiding light in your business:
- How’s my finance? Cash flow is extremely important; it is the lifeline of your business.
- Customer pipeline? Am I creating new customers while retaining existing customers?
- How is my company culture? Are the people in my organization having fun and creating new ideas? Are they ethical and honest and genuinely happy working for my organization?
- Business Operations. Are we efficient and
effective? Can we cut down bureaucracy and get things done a little bit faster
but with a greater amount of accuracy and effectiveness?
Thinking outside the
box makes good business sense as long as you first consider what is inside your
box (inside your present organization). If you neglect these, your business
will be in trouble.